Personal Ethics Statement Essay Example for Free

Individual Ethics Statement Essay Morals is a part of reasoning, which address different issues that respects to profound quality and the general human conduct in the public eye (Vendemiati 2004). Morals recognizes in the case of something is positive or negative, dishonorable or respectable, just or crooked, or whether demonstrations of individuals ought to be named being indecencies or ethics. Being moral involves various coordinated good perspectives that spins around the normal good law of doing great and keeping away from what is abhorrent. Individual Ethics Statement In light of my own understanding and learned life exercises, being moral methods having the right good norms and practices that manage ones practices and the activities taken in life accordingly making one to have the option to continually make the wisest decision and keep away from abhorrent. Being moral hence implies having the correct idea, continually being certain throughout everyday life, and guaranteeing that one has the correct mentality that would manage in guaranteeing that indecent practices that could hurt different people’s lives either straightforwardly or in a roundabout way are kept away from at all expense. Morals additionally include people having the option to acknowledge an inappropriate things they do and be eager to improve. Being moral, as per me, along these lines include being ethically upstanding, having the ethically acknowledged life esteems, and wanting to serve others through ones best utilization of psyche, body, and soul without being pressured to do as such. In view of my background and the examinations that I have recently transmitted, I have come to discover that however religion is an essential part of the normal good law, being moral includes more that regarding oneself. The educational experience has likewise made me to comprehend the way that morals includes being in a situation to be accommodating to the more significant position authority and guaranteeing that one abstains from doing what is indecent. The way that individuals who don't hurt others genuinely, ethically, or socially get the chance to be valued and adored by others explains what being moral truly implies †being acceptable (Mackie 1990). Beforehand, I have been settling on moral choices dependent on the lessons I have gotten from my folks and educators and through replicating the constructive parts of my companions and others around me. I have consistently strived to guarantee that the choices I make in life don't repudiate the regular good law and other overseeing rules and guidelines in the public eye. This includes being simply and guaranteeing that I settle on choices that would have a drawn out advantages and upgrade the benefit of everyone of all humankind. My center accepts and qualities are that all individuals are equivalent and that we as a whole have the right to be dealt with similarly by being agreed the regard we merit as people. I likewise unequivocally accept that the choices we make in life ought to continually be guided by the basic good law of doing great and staying away from fiendish instead of our personal responsibility. Since I generally endeavor to guarantee that I accord others reasonable treatment and common regard, I generally hope to get comparative reasonable treatment and to be acknowledged for the beneficial things I do. Besides, I don't anticipate favors from others but instead hope to be revised at whatever point I foul up. For example, at whatever point I do support to others, for example, giving them drug when they fall look for, I generally hope to be expressed gratitude toward and not to be given a token consequently. This is represented by the way that at whatever point my neighbors and companions are needing food or education costs, I have consistently strived to guarantee that I share with them the food I have or assist them with getting the cash, in the event that I can, and I don't request reimbursement to be made. End According to Mackie (1990), moral principles are essential in strengthening the act of the ethically upstanding practices and acts in the public eye. Mental fortitude is significant for individuals to continually act in a moral manner. Great individual and relational administration and the board aptitudes help people to settle on ethically upstanding choices without considering one’s personal circumstance. For example, approaching clients with deference and wide acknowledgment improve business execution. References Vendemiati, A. (2004). In First Person, The framework of Ethics, The general point of view, Rome, The Urbaniana, The University Press. Mackie, L. J. (1990). Morals: The Invention of the Wrong and the Right. London, Penguin. ISBN: 0-14-013558-8.

50 Blogs for Mastering the Art, Craft, and Business of Writing - Freewrite Store

50 Blogs for Mastering the Art, Craft, and Business of Writing - Freewrite Store Composing is one of the most expounded on subjects on the planet. Throughout recent centuries, or perhaps more, scholars have been offering each other guidance regarding composing requested and spontaneous. On the off chance that you’re an author, you know the sheer number of books, course readings, journals, and sites on composing available to you. It’s simple to lose all sense of direction in the labyrinth of writing and regularly clashing guidance, and to become involved with looking for the one book with the key to turning into a short-term success. Spoiler alert: Turns out the sacred goal of composing counsel is completely legendary. There is nobody book, nobody site that will assist you with winning the Man Booker prize, and composing great composing is generally about training, experimentation, and a mess of study. There are books, individuals, and sites who hear what they’re saying and who can assist you with understanding the specialty of composing and sharpen it as an art; who can reveal to you the intricate details of the distributing scene and the matter of composing. It just gets fantastically baffling and tedious, filtering through the several rundowns that offer no new knowledge into composing. Thus, curated for the hopeful author on their umpteenth draft, for the writer battling with advancement, for the fledgling just starting their excursion into the wide universe of plot, structure, and character improvement, the best 50 online journals for essayists. For Improving Your Craft For Staying Motivated For Finding Your Tribe For Publishing Your Book For Making a Living For Writers of YA and Kids’ Books For a Little Bit of Everything For Improving Your Craft Terribleminds.com Terribleminds.com is the blog and mind offspring of top of the line creator, Chuck Wendig. He’s thought of certain screenplays and over twelve books, remembering a book for composing, called The Kick-Ass Writer. He routinely posts refreshingly contemptuous perspectives on the craft of composing (see â€Å"How to Be a Writer in this F- - Ass Age of Rot and Resistance†) and nonconformist exhortation (see â€Å"Setting Free the Sacred Cows of Writing Advice† and â€Å"The Opposite of Kill Your Darlings†), all to remind the peruser/essayist that composing isn’t â€Å"one size fits all,† it’s â€Å"whatever fits, I guess!† Writershelpingwriters.net Writershelpingwriters.net is an extraordinary asset blog for journalists looking to truly get into the particulars of composing. Here the essayist expert will discover notes and composing exercises on exchange, character circular segments, plot, pacing†¦ even thesauruses (or thesauri, in the event that you like) on positive and negative character attributes, words depicting feelings, occupations†¦ Check writershelpingwriters.net if you’re searching for a bump the correct way. eadeverell.com Eva Deverell’s blog, eadeverell.com, is an extraordinary asset for essayists who incredibly like records. She’s got many cunning worksheets on world structure, novel laying out, character building-even profitability pages for shot diary fans. All worksheets and printables are accessible for nothing. This site is brilliant for learners and for middle of the road scholars who need an open-minded perspective for plotting and laying out. Bang2Write.com Bang2Write.com, a blog by writer, content manager, and blogger Lucy V. Roughage. The slogan says, â€Å"Writing make tips for screenwriters and novelists,† and the tips are pretty spot-on for writers and screenwriters who a.) need to improve their specialty and b.) showcase themselves via web-based networking media and to other industry players. WritingForward.com WritingForward.com’s mission is to â€Å"share supportive and moving exploratory writing tips to profit the more prominent composing network and to advocate for the benefit everything being equal and artists.† The blog has valuable articles and bits of knowledge on language structure, specialty, and prompts for essayists who need to extend their imaginative muscles. Propelled in 2007 by Melissa Donovan (writer of Adventures in Writing and different books), Writing Forward likewise has keen responses for questions like â€Å"Do You Need a Creative Writing Degree to Succeed as a Writer?† LiveWriteThrive.com C.S. Lakin (writer, duplicate proofreader, and composing mentor) is the psyche behind LiveWriteThrive.com. Something beyond exercises on specialty and procedure, Lakin posts articles about writer’s square why it occurs and how to â€Å"fix† it. Lakin’s blog is an extraordinary all-around asset for the starting author, however it sparkles most in novel structure. Look at â€Å"How to Hook Readers and Reel Them into Your Scenes† for a case of Lakin’s brilliantly down to earth tips on exploratory writing. Exploratory writing now.com Exploratory writing now.com is another site incredible for starting scholars and transitional authors who have hit a tangle and are needing a touch of workshopping. It was made by composing instructors for composing educators and is an incredible wellspring of story and verse prompts, how-tos, and top to bottom clarifications of in any case unclear and scaring composing exhortation like â€Å"show, don’t tell.† Creative-composing now.com offers counsel and exercises that are benevolent, receptive, and available. AdvicetoWriters.com Jon Winokur has composed a great deal of books-a ton more than twenty, actually, so you realize that the person knows some things about composition. Thus wrap up of the scholars included on AdvicetoWriters.com, which distributes cunning, concise statements about composition from authors in the group (e.g., George Orwell, Joan Didion) and from more up to date contemporary voices (e.g., Michael Chabon, Chimamanda Ngozi Adichie). Writing.Rocks The Writing.Rocks blog by Marcia Riefer Johnston highlights eager counsel on fixing exposition and the significance of style guides. With articles like â€Å"Do You Feel Bad or Do You Feel Badly?† and â€Å"Writers, How Much Should You Leave Unsaid?† the blog is an incredible guide for fledglings hoping to consummate the intricate details of language structure, linguistic structure, and fix their exposition. Writersinthestormblog.com Writersinthestormblog.com is by a gathering of prepared essayists (Laura Drake, Jenny Hansen, Fae Rowen, and Julie Glover) who need to enable journalists to climate what they call â€Å"the storm within.† That is, oneself uncertainty and dread that accompanies putting yourself and your work out there. It’s an extraordinary persuasive blog for tenderfoots and middle of the road journalists the same, and offers priceless guidance on character building, story curves, struggle, and general composing counsel. FromNothingtoNovel.com FromNothingtoNovel.com is controlled by Julie Tyler (PhD in contemporary writing and proficiency studies) and Whitney E. Jones (who has a doctorate in English). They offer incredible tips, works out, and different assets for composing, and they urge essayists to get out there and be in a network with different journalists. They additionally treat us to clever feelings about composition and specialty, for example, â€Å"No, my characters don’t converse with me, and yours don’t converse with you either. Here’s why† and â€Å"Oh, composing kids’ books is simple? You should and me take this outside†¦Ã¢â‚¬  KathySteinemann.com Kathy Steinemann of KathySteinemann.com, or â€Å"Grandma Birdie† to her grandchildren, is a proofreader, sketch artist, and essayist. She normally posts superb tips for depiction and expanding profitability, and has arrangements of 400+ or 500+ or 600+ approaches to, for instance, portray necks, lips, ears, words for animals†¦ nearly all that you can consider needing to depict. Kathysteinemann.com is an extraordinary asset for when it’s elusive the perfect word for something. Prowritingaid.com Prowritingaid.com is useful for the essayist looking for the correct instruments in their composition. The blog remembers helpful hints for altering and revamping, blogging, language structure leads, and concentrated applications for journalists. The site likewise remembers some helpful administrations and programming for journalists for need of a touch of additional training and backing to truly get splitting. HelpingWritersBecomeAuthors.com HelpingWritersBecomeAuthors.com is the blog of K. M. Weiland, writer of a few books, including Outlining Your Novel and Creating Character Arcs. She has extraordinary guidance for starting essayists, and tips about plot, character, and structure. She likewise has a couple of diverting articles about normal composing botches. Look at it. You may discover a portion of yours! JerryJenkins.com Jerry B. Jenkins is a 21-Time New York Times top of the line author (The Left Behind arrangement) and biographer (Hank Aaron, Walter Payton, Billy Graham, and numerous others) with deals of more than 70 million duplicates. He shares his little-known composing mysteries with hopeful writers at JerryJenkins.com through inside and out aides like how to distribute a book. WritersWrite.co.za Our aphorism at Writers Write is ‘Write to communicate’. Our central goal is to show you how to compose. Essayists Write is a one-stop asset for authors with more than 1 200 articles for innovative journalists, bloggers, and business scholars on the website. We offer commonsense, moving courses in blogging, business composing, and exploratory writing. For Staying Motivated PositiveWriter.com The essayist needing inspiration and motivation should give sites like PositiveWriter.com a look. PositiveWriter.com by Bryan Hutchinson was made, Bryan stated, for â€Å"fellow journalists who were stuck as was I, stuck in question, dubious of their abilities.† It’s an exceptionally positive spot for support and network, for some motivation, and for understanding that writer’s question is all in the brain. LaurenSapala.com Lauren Sapala of LaurenSapala.com is another persuasive composing mentor who began her blog to â€Å"nourish, mend, sparkle, and engage your innovative fire. She’s the INFJ who composed The INFJ Writer and began the WriteCit

Beowulf and Sir Gawain - Free Essay Example

Beowulf and Sir Gawain are what you may call heroes. A definition of the word hero is a person who is idealized for courage, admired, outstanding achievements, or noble qualities. (dictionary) They can be called a hero, both men have many qualities that would be expected of heroic knights and warriors. The men are both gallant, brave and skilled men. People should believe in them, but do they? Both men attempt to honor their kings and kingdoms. One hero is liked by most, and the other has many loyal followers. These men are shown as great leaders in their time. As they are portrayed as perfect heroes, both men are far from perfect. Sir Gawain is brave, but Beowulf has more of the natural heroic. Beowulf goes to the land of Danes without being told to go. King Hrothgar does not order him to go. Beowulf tells the king he believes he should go help the Danes defeat Grendel. His followers support him because they know Beowulf is a great warrior and a great leader. Beowulf wants to help the king because his father was in debt to him and being honorable warrior, Beowulf wants to pay that debt. Beowulf risks his life for a country that he is not a part of. In every battle Beowulf fights, he fights honorably. When he fights Grendel, he uses no weapons because Grendel fights unarmed. He only uses weapons to fight the dragon and Grendels mother because he cannot win otherwise. He does not cheat. He does not use unfair advantages. Beowulf fights with honor. Throughout his life, Beowulf fought many heroic battles. He defeated all sorts of monsters and creatures. He boasts about all his accomplishments in his short life when he is in the land of the Danes. Sir Gawain, unlike Beowulf he is hesitant to accept the Kings challenge. Sir Gawain fears for his life. He only accepts the challenge to protect the Kings honor and life. He knows that it is his duty to protect the King. He only steps up and volunteers at the last second. In doing so Sir Gawain breaks his oath between him and the Lord of the castle he is staying at. He keeps a sash the Lady of the castle gives him because he believes it will protect him during this battle with Green knight. By keeping that sash when they agreed to change whatever they had earned at the end of each day. Sir Gawain plans to cheat by using the magical power sash to save his life. The Lady of the castle he stays in on his journey tempts him several times, but he never gives in and never disrespects her. He declines her advances in a very polite way. Sir Gawain is not once rude to her. Beowulf rarely talks about women at Warriors viewed women as prizes and decoration rather than almost sacred as knights d id. Sir Gawain is very humble. When he accepts the challenge of the Green Knight on behalf of King Arthur, he does so because he believes himself to be the least worthy of life and praise. Sir Gawain tells King Arthur, Think of your bold knights, bursting to fight, as read and willing as mean can be and I am the slightest and dullest of them all; my life the least, my death no loss, (Raffle 58) Sir Gawain is very humble before his King. He offers his life in place of King Arthurs. Beowulf is very prideful. He boasts about his tasks as often as he can. He likes to showboat his heroism and bravery. Beowulf is driven by his need to be an honorable and well-respected man. The honor he seeks is not wholly for his Kings glory, but the honor of himself.

The Importance Of The Communication Process Of Health Care...

Australia is a country that cultural pluralism is legally accepted and several linguistically diversified communities living as one nation. Therefore culturally competent and linguistically diversified health care workforce is a key factor to determine patient outcome, to enhance patient compliance and to reduce health disparities in addition to the quality of services and systems available in the country. Even though multiple definitions can be seen in literature review, the definition given by for Cultural and linguistic diversity (CALD) people is as English and non-English speaking communities from different cultures (Optus yes, 2015).These groups and individuals differ in their religion, race, language and ethnicity (Culturally and Linguistically diverse people, 2009).The effectiveness of the communication process of health care workforce with these multiple communities or individuals is decided by their cultural competency. Mrs Romano’s case study is a best example of a worse outcome of lack of competencies shown by health care workers in managing CALD individuals at clinical setup.it is obvious this enrolled nurse has not taken adequate communication strategies unique to this situation to maintain an effective communication with her Italian client who cannot speak English, but holding equal rights to obtain a similar patient care received by a English speaking client with similar disease. According to Sheldon (2004), communication in a clinical setup is a process ofShow MoreRelatedHealth Care Through The Eyes Of The Patient1194 Words   |  5 PagesHealth Care Through The Eyes of The Patient A particular emphasis on the different areas of nursing, such as patient-centered care has captured the interest of many. The need for patient-centered care has grown, in part, from the evolving medical atmosphere in the United States (Reynolds, 2009). 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The Setting The focus of this paper centers on the stress and burnout in relation to patient safety amongst sub-acute nurses in my workplaceRead MoreRisk Management in Johns Hopkins Hospital1498 Words   |  6 Pagesmanagerial process of plummeting unreasonable and unplanned losses that ultimately affect an organization. To many it is also referred to as a loss exposure handling mode of management. In many organizations especially health facilities such as Johns Hopkins Hospital, losses mainly attributes to a financial crisis and require proper risk management methodologies. There are a lot of risks pertained to many day to day activities, ranging from surgeries to the actions of the health workforce and the subordinate

Respond To Question Example

Essays on Respond To Question Book Report/Review Kahn’s Evolution of Beauty: A Changing Definition of Form in Modern Architecture February 19, Kahn says in â€Å"Order Is† that â€Å"[f]rom order he will derive creative force and power of self-criticism to give form to this unfamiliar. Beauty will evolve† (Conrad, 1971, p.170). Kahn uses his philosophy of beauty in his Parliament Building in Dhaka, Bangladesh by merging modernist ideals with contextualization of form, where, on the one hand, his definition of form is similar to Mies’ and Corbu’s ideas of form that is a product of the spirit of architecture, and, on the other hand, it is different from the latter’s because Kahn signifies the symbolic meaning of the Parliament Building to Bangladesh’s history and identity. Kahn’s Parliament Building combines modernist ideas of form and historical contextualization. This building reflects the works of Mies and Corbu because it also has a modernist drive through its minimalist ap proach to form that hails from the basic living purposes of the building. The Parliament Building’s modernist form uses creative force that integrates the utility of materials and design to create a unified form of geometric shapes that balance beauty and functionality. However, unlike Mies’s and Corbu’s works that have pure utilitarian goals and effects, Kahn’s Parliament Building is hinged on its historical and environmental circumstances. Its geometric configuration can be seen as a result of the power of self-criticism because the building represents the independence of Bangladesh. Its form follows the form of Bangladeshi identity. Moreover, beauty evolves from its context. The columns of the Parliament Building, for instance, create interesting spatial and lighting effects that seem to narrate a story of freedom and autonomy. Beauty evolves from the history of the people that makes the Parliament Building a modernist building with a nationalistic spi rit. Kahn shows the development of modernist architecture through adapting local materials and stories in the shaping the spirit that drives the form of his buildings. ReferenceConrad, U. (1971). Programs and manifestoes on 20th-century architecture. Massachusetts: MI Press.

Carolines Real Bread Company SWOT Analysis free essay sample

Caroline’s Real Bread Company are a small village bakery who produce and sell a variety of niche breads to cater for specific needs. Emphasis is placed on high-quality, fresh organic products. Their products are sold through their website, farmers markets, food festivals and other outlets. They also provide bread for specialist restaurants and cafe’s. This report provides an analysis and evaluation of the current state of the grocery market, and provides recommendations on the possible actions that should be undertaken for Caroline’s Real Bread Company to expend and take advantage of the current state of the industry. Methods of analysis used in this report include PEST analysis which analyses the external factors effecting companies operating within the grocery market, and SWOT analysis which is a method used to assess the strengths and weaknesses of a company, and the opportunities and threats that are currently presented to them. This research draws attention to the fact that grocery retailers have changed during the past few years in order to react to customer demand. As a result of technological advantages, the demand for convenience is increasing and all major supermarkets now sell their products online. Further research has shown that the market size for fresh organic bread is increasing, and is forecasted to increase even further in the future. The growth of the market size of their products can be attributed to two things. The increase in health awareness amongst consumers who are slowly becoming more conscious of the foods they eat due to a growth in political campaigns alongside new food labelling laws, and the increase in demand for gluten free bread as a result of a steady increase in the amount of gluten intolerant people in the UK. The store competes in an expanding, competitive niche market. It has steadily grown whilst staying true to the ideologies behind it, resulting in Caroline and her company winning many awards. We recommend that the next step that Caroline’s should take is to expand their production capacity in order to take advantage of their distribution channels already in place. They should also refrain from distributing to large supermarkets who do not share their beliefs in order to keep their unique selling point and maintain their current customer base. Instead, they should aim to increase online orders through increased marketing and promotions. We suggest they should get involved in social media in order to increase awareness of their wide variety of products, and to generate more traffic to their website. Due to their limited budget, Caroline’s Real Bread Company should directly target those with special dietary needs as the niche is expanding and these are the customers most likely to buy their products. This could bring opportunities for them to increase their number of deliveries across the UK. The report also investigates the fact that the research conducted has some limitations. Some of the limitations include the fact that secondary data has been used, and that our recommendations assume that the state of the UK economy will not severely worsen in the near future. 2. Introduction and Aims Caroline’s Real Bread Company is a small bakery in Mid/South Wales since 1992. It has two partners Nigel Devlin and Caroline Frampton. Caroline is the baker and Nigel does the accounts. Their products are sold through farmer’s markets, food festivals, local organic box schemes and other outlets. It also supplies restaurants specialist cafes, outside caterers and one off events. Caroline won the Gold Welsh True Taste Awards in 2005 after expanding her business. They offer over 30 varieties of bread which are wheat-free and yeast free. In recent years they have been trying to expand themselves through technology, through online orders which can be collected from in-store or delivered (Carolinesbreadcompany, 2013). The aims of this report are to outline the Political, Economic, Social and Technological issues that impact the Grocery Market Environment. The Product specific market will be explored through a SWOT analysis. The report will highlight the recommendations to Caroline concerning her company and its current position in the market. 3. The Grocery Market 3. 1 Political The government launched an advertising campaign in early 2013 to promote healthier eating habits in the UK (BBC 2013). The main aim of this campaign is to increase the awareness of â€Å"hidden nasties† such as fat and sugar in popular foods. This campaign is the latest in a long line of government aided movements in order to increase health awareness in the UK, some examples of others being change4life and 5 A Day. This latest movement shows that healthy eating is high on the agenda of the current government. The government are under pressure to introduce new legislation to reduce the salt content in foods. The coalition is currently working with the industry, through the ‘Responsibility Deal’, to improve food content and labelling (Department of Health, 2013); however they are being challenged by labour to scrap this voluntary approach and to introduce tougher regulation and legislation in fighting foods high in fat, salt and sugar. One proposition includes a 30% cap on sugar content in cereals aimed at children. The on-going debates and propositions are increasing public awareness of healthy eating habits which benefit specialist local producers such as Caroline’s Real Bread Company. According to new government rules, the UK’s food industry will be required to include clearer information regarding the ingredients on product packaging from summer 2013 (FSA 2013). The new arrangement is front of pack labelling that combines the food content with the guideline daily amounts, showing consumers the percentage of their daily allowance that they will be consuming with the product. As a result of this, suppliers of foods high in salt, sugar or fat may need to rethink their production process or risk losing customers. This change, combined with the growing healthy eating awareness of the UK will again benefit companies who are producing organic foods with natural ingredients. 3. 2 Economic An increase in interest rates has led to less disposable income which may change their shopping pattern from buying luxury goods to necessities, thus restricting the growth of a company like Caroline’s (Times, 2013) (Keynote, 2012, p. 13). Additionally, a rise in inflation would increase the price of any grocery product, resulting in lack of growth in the overall market (Gurdian, 2012). Adverse weather conditions in Europe had a negative effect on wheat supplies, thus increasing the cost of wheat (Keynote, 2012, p. 11) (Julia Glotz, 2011). Retailers can either let their profits decrease, or raise their prices and risk losing customers, to combat this rise (Keynote, 2012, p. 33). The price of flour has also risen, by ? 75/tonne (Gyton, 2012). In recession, most companies face decreased revenue. As this particular business is more focused on providing good quality products, they charge more than supermarkets would, again resulting in a change in consumer spending habits. It has been noted (Keynote, 2012, p. 16) that people are spending over 30% more on bread but this is solely due to the rising price of bread – consumption is in decline. Corporate taxation has fallen; this provides businesses with a better financial environment in which to expand (PwC, 2011). 3. 3 Social Due to the worsening economy, consumers have increasingly attempted to recreate the restaurant experience in their own homes; thus the sales of speciality breads have increased (Keynote, 2012, p. 10). The market share for specialist breads is currently roughly 30% and it is thought that these breads are acting as replacements for the more expensive premium breads (Keynote, 2012, p. 25). Foreign breads have also increased in popularity, creating a niche (Keynote, 2012, p. 32) which could save craft bakeries that are now at risk due to the growth of the supermarket in-store alternatives (Keynote, 2012, p. 33). White bread sales are beginning to decline as consumers become increasingly health-conscious (Keynote, 2012, p. 32) and switch to brown, wholemeal, and ‘best-of-both’ type breads. These, and foreign breads, are more expensive than conventional loaves leaving retailers with the potential for greater profits. It is expected that part-baked white breads will keep white bread sales from dropping too severely (Keynote, 2012, p. 41). There are three major bakers, Warbutons covers a range of qualities while Associated British Foods and British Bakeries both have a high and a low end bread product (Mother’s Pride, Hovis and Sunblest, Kingsmill respectively). The low end products are targeting people who shop for everyday value. The premium loaves are often purchased by those looking for quality rather than value. Warburtons is the most direct competitor for small village bakeries due to the broadness of budgets it caters for and the range of qualities it produces. Small village bakers tend to hold monopolies as the villages for which they cater are often remote and without other stores. Caroline’s Real Bread Company is located in Merthyr Cynog, a village six miles from the nearest town (Brecon) and stores (Google, 2013). It is over four miles from the village to the nearest bus stop from which there is a mere thrice-daily service (Sirgarfyrddin. gov. uk, 2013), so the village is isolated and the baker has a monopoly. 3. 4 Technological Businesses use ecommerce and social media such as Facebook and Twitter to reach a wider audience. This can be used for advertising and to collect feedback from the customer, for example: Tesco has made a Facebook page where they get connected with bigger audience where they post offers of their products and gain feedback from consumers. They are targeting a wider audience, separating themselves from the norms of company (Tesco, 2013). Development in technology also means the reduction in first hand skills. Skilled workers have been replaced by technology, improving efficiency and productivity. In 2011, British Food Plc was investing millions in upgrading its baking business by installing new equipments. Thus modernising its production pattern, improving efficiency and reducing production costs (Keynote, 2012). Premier Foods has increased automation and thus laid off workers to cut costs (Edwards, 2013) after their profits fell by 48% in 2012 (Edwards, 2013). Hovis used to have the concept of using only British wheat as their unique selling point, due to a plummet in profits they have had to abandon this and redesign their packaging, to survive (Edwards, 2013) showing how challenging the bakery sector is today. 4. Description of Product Specific Market The main competitors for Caroline’s Bread Company are supermarkets, bakeries and in-store bakeries. Bread retailers have faced increasing competition over the past few years due to new entrants in the market who believe they can make a profit. The main competitors are supermarkets and convenience stores who now have in-store bakeries making them a one-stop-shop. They can further their influence by having freshly baked products in their petrol stations, increasing convenience. Supermarkets will invest in their bakeries to provide a quick, easy and fitting shopping experience (SmartCompany, 2012) as a result revenue should rise. The increasing price of wheat and fluctuations in household income due to the economic crisis has caused demand and preferences to change, leading to consumers becoming more aware of the products they buy. The main consumers targeted are a small but expanding segment of the niche market. To combat the growth of competition, more innovative loaves and marketing campaigns are needed to increase brand awareness. Caroline offers courses that cement her brand ethic of fresh organic produce making consumers aware of the health benefits associated with eating wholegrain, rye and gluten free breads. Consumers who prefer quality produce, and are concerned with chemical additives, will benefit from Caroline’s speciality breads. By carefully geographically selecting her location and creating her brand to suit this, Caroline is maximising her brand exposure to the local market encouraging a loyal customer base. The main trend in the market that Caroline specialises in is the emphasis of healthy living. This enhances her opportunity to break into the catering market and supply her products to people for special occasions offered on her website. By displaying her products without packaging she adheres to the attractive product presentation that many customers desire with their organic purchases (SmartCompany, 2012). Consumers would find this appealing as there would be enough different varieties to appeal to various customers, which expands her segmentation and increases her client base. 4. 1 Strengths As a dietary staple and a cemented establishment, bread is a necessity. Caroline’s business is versatile and consumer-centric. Her company suffered losses due to under developed management skills (Guardian, 2006) but the company soon recovered and studied business management elements to become a recognised bread company. Caroline’s company has taken product innovation and expanded this to their benefit. To avoid high salt levels she ensures only organic ingredients are used, keeping salt to a minimum (Caroline’s real bread company, 2013) as 80% of UK bread is processed (LoveFood. com, 2013). Alongside organic, the company specialises in making rye and soda breads as well as gluten free and yeast free products in order to cater to precise dietary needs. These can be delivered freshly door to door via the delivery service. The company also supplies local restaurants and caterers with various breads (Caroline’s real bread company,2013). This efficiency, versatility and product care linked with their customers specific detailing alongside their expanding availability of products enlarges their segment of the bread market from local people to people that may live further away as well as those that may not have considered the purchase of organic foods before but would now as they can buy into the ideals behind organic foods. 4. 2 Weaknesses With the bread market being dominated by branded products such as ‘Hovis’ and ‘Kingsmill’, it is difficult for a business so small to penetrate this market. Many consumers are unwilling to pay extra for organic bread. Competition between craft bakeries, such as Caroline’s, and supermarkets is fierce and harsh to penetrate due to the brand association and prices (Keynote, 2012). Due to the entrenched ideological beliefs that are indoctrinated into Caroline’s real bread company, the company is restricted to a small segment of the bread market. Caroline’s is restricted to those who believe in the organic wellbeing and are willing to pay extra for it. The company produces their bread so that it can be frozen for individuals who purchase in bulk (Caroline’s real bread company, 2013) to avoid waste, however this was not their intention for the businesses they were supplying. Nigel reports â€Å"we started supplying a local specialist food shop; selling the bread at just over cost price it later turned out that the shop was freezing the bread, undermining the whole premise of the bread company† (Guardian, 2006) in turn losing a customer and revenue as an effect. Due to their target market being so limited, their market segmentation is smaller than other brands that produce and promote to all customer types. A downside to bread is the shelf life is short for mass produced bread, and even shorter for freshly baked bread, resulting in 1 million loaves of bread being thrown away (Keynote, 2012). This becomes a further disadvantage for a small business such as Caroline’s real bread company. 4. 3 Opportunities There has been an increasing demand for healthier bread and bakery products in the UK economy due to healthy living becoming a more significant factor in people’s everyday lives. Larger bread companies will already be aware of this and will have targeted products towards this; however Caroline’s company is unique in that all products are completely healthy and have already targeted their products. This company has exclusive principles unlike larger suppliers (eg Hovis) who use bulking agents to increase the shelf life of their products, and are completely against using anything that isn’t natural or fresh. On their website it says ‘our business ­ is about producing products that meet the needs of those small but growing numbers of customers who demand only the finest quality food’ (carolinesrealbreadcompany. co. uk) which shows that the quality of their products is more important than quantity. This is a perfect opportunity for Caroline’s bread company to expand and grow due to the higher demand in the products that they already offer. As there is already an increasing demand for healthier bread products, there are also an increasing number of consumers who are adopting a gluten-free diet which is pushing up the demand for these products. Caroline’s offers over 30 different varieties of bread and already offer wheat-free bread so this is another opportunity for them to break into a new market and expand their customer base. They already offer gluten free and yeast free products so it wouldn’t cost them anything more to produce these products, it would just benefit their company due to a higher demand. 4. 4 Threats The increasing niche for freshly baked produce has created further competition by supermarkets against craft bakeries matching quality for less. Consumer perceptions are stimulated through the sensory system of smell. This could result in a change of brand loyalty once people realise that freshly made products could be purchased in similar quantities for less money. Although the ‘Real Bread Campaign’ has disclosed that only Marks and Spencer out of all big supermarkets actually make their bread from scratch and even then not all of it is freshly made from scratch. These companies use the sensory perception to lure in customers from independent bakeries (LoveFood. com, 2013). According to ‘Keynote’, craft businesses are dying out in favour of in-store bakeries (Keynote, 2012) due to their parallel innovation of fresh products. Part-baked and specialised breads, e. g. half and half, dietary, brown, are now being produced by Tesco (Tesco, 2013) and other supermarkets. ‘Food prices are expected to rise after the second wettest summer on record’ (Guardian) which has resulted in a poor harvest leading to an increasing price of grain hence an increase in food prices. The National Farmers Union (NFU) reported that wheat yields in England are down by almost 15% which has added to already been rising prices caused by a heat wave in Russia that destroyed a large majority of their crops. Richard Dodd of the British Retail Consortium said: â€Å"The most recent figures are that wheat prices are up 29% compared with a year ago† (Guardian 2012). This is a major threat towards Caroline as this rise could result in a fall in profits as it would cost more for them to purchase their supplies. As a small company there will be more of an impact than larger bread companies. However, even ‘Hovis’ (premier foods) are struggling to sell their breads and they are known as the best-selling bread brand (the mirror 2012). They ‘struggled with soaring costs and cut-throat competition’ resulting in them losing its co-op contract to their rival company allied bakeries. 5. Recommendations and Conclusion Our recommendations for ‘Caroline’s Real Bread Company’ are that they should continue to distribute to the grocery market but not to large supermarkets as they do not share her ideological beliefs. As they have enough vans to distribute the products, we recommend that they should expand their production space so they are able to produce more products and try to distribute to places further across the country to establish their brand and attract more customers. In terms of their products there is an increasing demand for speciality breads which supermarkets do not sell many varieties of, so Caroline should see this as a product innovation and her bakery should focus on expanding into this market more. People are now more conscious of healthy lifestyles so we recommend that they should continue to focus on organic, dietary, gluten-free and wheat-free breads to continue to appeal to this expanding niche market. The target consumers for Caroline’s Real Bread Company should continue to be those who favour organic products over products that are not. Her beliefs on organic foods are the foundation of her business ideology and therefore this is unlikely to change. By targeting more directly those with dietary needs, such as gluten and wheat free products as these consumers already pay higher prices in supermarkets than other customers, therefore they may wish to look into Caroline’s company if she promotes these product more vigorously. Promotion can also be carried out by encouraging brand switching, existing consumers to purchase more, raising awareness of the brand and attracting new customers to her brand by trialling new products. This can be carried out by implementing multi-buys and incentives for example free vouchers and gifts. These can be promoted via online social media networks, for example Facebook, Twitter and other forms they will be able to make consumers aware of their brand and ideologies so that they can expand their customer base further. By doing this it can bring opportunities for the company to expand their delivery services to larger regions of the UK. 6. Limitations The majority of the data used was online secondary data. We cannot guarantee the accuracy of information obtained. The report evaluates long term performance; looking so far ahead, economic conditions could change affecting the PEST analysis. For instance, our economic condition could for now be described as recovering from a double-dip recession, so in the near future the economy might be at a better or worst stage of recovery and this would affect the company’s target market. The bread market is constantly evolving and is susceptible to massive changes as a result of crop failures, adverse weather conditions, or the general economic climate. While it was argued that people who no longer go to restaurants due to the cost may now be buying more specialist and foreign breads to compromise, it must be noted that the breads in the restaurant were purchased from somewhere, perhaps even from the same wholesale baker, so this may not affect overall bread sales. What is also worth noting is that Caroline’s Real Bread Company operates within a small isolated community and has a monopoly in the grocery market for that village. This means it most likely has a steady flow of repeat customers, though the company also provides a delivery service and supplies commercial clients. Therefore expansion in their wholesale/commercial supply operations might be more beneficial than the suggested expansion in consumer retail operations due to the limited customer base. Another issue is the approach of the company – Caroline’s Real Bread Company pride themselves on being independent and local, if the desired method of expansion was in any way to threaten these attributes then the expansion would be to the detriment of the company. What must also be noted along these lines is that the bread is currently handmade; the company should consider the ultimate savings of automation against the attraction of handmade bread. The former might lose former clients who chose the brand for their traditional bread, yet it might gain customers looking for more inexpensive bread by a local company.

Job Choosing Essays - Washington Metropolitan Area, Baltimore

Job Choosing Choosing a particular job is a hard decision. Many things have to be considered about the possible place of employment to make the job search as beneficial as possible. The salary, benefits, commute time, and location are among the important to review. To further explore this question, the location will be considered more in depth. The location of the job opportunity also includes all of the demographic information that is needed to make a decision. This geographic and statistical information plays a major role in selection of a certain job in a certain area. The main demographic areas that are mainly considered are: Median income Home value Population Cost of Living Crime These main statistics are the core to which the job selection relative to choice of residency is to be considered. An article by Donald Houston in "Urban Studies" suggests that, "jobs are closely related to the surrounding neighborhoods"(Houston). This further explains the importance of selecting the right area based on other aspects than just the job itself. For technical careers, such as the computer and information technology jobs, the possibilities for employment are endless. According to an article in U.S. News and World Report, "technical fields are booming and the career opportunities are limitless"(Saltzman). The article goes on to explain that"tech jobs are expected to grow by 1.4 million from 1992 and 2005, and job openings will double in the decade ahead"(Saltzman). Because of these prophecies made, the options that a person can explore searching for an information technology job are endless. Because of the abundance of these jobs, the seeker can look more closely at the geographic and demographic benefits of the surrounding areas. Within the Baltimore and surrounding areas, many places of interest are available that have job opportunities. The job locations that will be considered include Owings Mills, Bel Air, Laurel, Gaithersburg, Columbia, and Annapolis. Also, in a broader level, some aspects of the counties in which these selected cities are located will explored. They all have similar, yet different locations relative to the Baltimore area, which is the general area to be explored. In addition, each employment opportunity holds true to be relatively equal to one another by further exploration including the type of job and the salary. This will put more emphasis on the geographic and demographic features of the selected cities and not on the employment opportunity itself. As mentioned earlier, the main points of interest to e considered within the selected cities are income, home value, population, cost of living, and the crime. This will prove to be all of the necessary information needed to select an area that is most suitable and is the best possible personal choice in regards to the demographic information provided in relation to the job itself. More importantly, this information will be accessed using Arcview's esridata and the Homeview webpage. In addition to the basic demographic data provided, many others will be added additionally. Crime rate, cost of living, and the ration of blacks to whites will be explored and included with the original data collected. Upon research of the relevant cities that the possible employment openings exist, the following results were allocated: Owings Mills (Balt. County)-- City pop- 33,833 Median income- $41,764 Home value- $160,000 County pop- 722,700 Crime index- 133 (U.S. average = 100) Cost living index- 102 (U.S. average = 100) 15 miles from Baltimore city; 35 miles from D.C. Laurel (Prince Georges County)-- City pop- 21,851 Median income- $44,651 Home value- $126,000 Crime index- 109 Cost living index- 96.8 20 miles from Baltimore city and D.C. Bel Air (Harford County)-- City pop- 10,049 Median income- $42,994 Home value- $149,800 Crime index- 14 Cost living index- 99.9 23 miles from Baltimore city Gaithersburg (Montgomery County) City pop- 11,000 Median income- $55,730 Home value- $180,000 Crime index- 237 Cost living index- 110 24 miles from D.C. Annapolis (Anne Arundel County)? City pop- 33,200 Median income- $36,833 Home value- $189,000 Crime index- 154 Cost living index- 112 30 miles from Baltimore city and D.C. Columbia (Howard County)? City pop- 84,986 Median income- $56,179 Home value- $185,000 Crime index- 100 Cost living index- 110 21 miles from Baltimore city; 24 miles from D.C. The research and data presented above poses valuable points of interest that deals with the analysis and search for the optimal area to